Who knew losing my dog Russell's leash one day would drastically change my life. I used my surf leash instead and thought, wow this is pretty f*ing cool. I quit my job and embarked on a journey to merge my two passions, surfing and dogs.
The goal was simple, take the style and technology of the surf industry and make cool stuff for dogs. It turns out innovation in today’s surf culture applies seamlessly to pet products. We’ve created a way to use Neoprene like never before.
This amazing fabric is flexible, durable, designed to get wet, and super comfortable. Why pad nylon with neoprene when we can get rid of the nylon all together!? So we did and it has changed pet products forever.